If you loved playing Hot and Cold as a kid, you’re probably a great email marketer today. Here’s a brief refresher. During a game of Hot and Cold, somebody hides a prize or a small object while you’re out of the room. When you come in, you start moving in a direction. If it’s away from the prize, they yell “colder,” “freezing,” or “ice cold.” If you are moving toward the prize, they yell “warmer,” “hotter,” “burning,” or “scorching.” The game encapsulates everything you need to know about leads when you grow up. A cold lead is a person who knows nothing about your business and receives…
Author: technits
Manual labor takes a lot of time which could be spent more productively. That’s why we offer easier billing — to save your time. But that’s not the only way you can put time to better use. Enter AI. AI started on the wrong foot. It was promoted as a tool for automation to decrease manual labor. Instead of doing the dishes, ironing our clothes, vacuuming, and wiping out the dust, AI infiltrated the workplace. It transformed how businesses work and made us more productive at our jobs. That’s not what people wanted. All jokes aside, tools like ChatGPT help us do more…
Now, most businesses, if not all, have bloomed under the influence of the digital world. Turning your business into an online one is like walking on a road filled with endless possibilities. But somewhere along the way, you might run into stubborn rocks or obstacles known as cyber-security threats. Those threats have the power to do catastrophic damage to your online business. Let’s say you have a traditional mom-and-pop shop. The only way criminals can turn your life into a nightmare is if they break in and steal all your money and inventory. Now, let’s say that you also do…
Travel can open doors for businesses of any size. You get to grow your brand, meet potential clients, and network with your industry peers. But despite the immense opportunities traveling can have, there are huge challenges involved. If you don’t address these challenges, going out of town for work can cost you more than you’ll gain. And you might lose precious time that could have been better spent elsewhere. So, how can small businesses plan for success when traveling? How can professionals stay productive during this time? And what strategies must you remember to keep in peak physical and mental…
An infographic can make or break your social media post or an article. It’s a powerful way of distributing information, but you must do it correctly. You can spend all the time in the world making an infographic. If you miss the mark, it’s going to be wasted. Here, you’ll find the five best strategies to elevate your infographics to the next level, convey the right information, tell a story, and increase traffic to your website. The more time users spend on your site, the higher the chance of converting them into paying customers. Stick To One Point Leave the…
We all know that a CRM can help to close sales faster, generate more leads, and manage customers’ information. But how do you choose the right system that will elevate your results? There are many ready-made CRM tools available. However, a custom CRM offers unique benefits that may give your company an advantage. Let’s find out which is a better fit for your business. Why Is a CRM Important Many companies store communal files, resources, and messages on an intranet–a closed, interconnected network of servers used by a limited number of people. An intranet is often a company’s first step…
The relationship between cybersecurity and productivity is complicated. Although security protocols are necessary to protect sensitive data and ensure business continuity, they can sometimes hinder employee efficiency. Security protocols need to be streamlined to avoid negatively impacting productivity. The following seven cybersecurity practices have dual benefits. They prevent cyberattacks while also helping you save time at work. Leverage Password Managers Remembering to update your passwords regularly can be a time-consuming task. It takes effort to create unique and easy-to-remember passwords. A simple solution is to use a password manager. Password managers can generate passwords in seconds, including those with a mix…
Web developers and businesses are prime targets for on-path attackers who can steal logins and passwords. Acquired credentials give attackers unrestricted access to modify website content, steal customer databases, and plant malicious content on innocuous websites. They can even create sleeper power users with escalated privileges or add plugins and other back doors to allow them to return at will. A VPN can protect web developers and their clients from on-path attacks. Web Hosting for Businesses Web hosting involves storing website files on a server and serving their content to visitors. Web hosting providers employ skilled technicians to maintain an…
Businesses face a relentless assault on their banking security. The first wave of attack comes from the inherent risks of digital transactions. Risks include insider theft and contractor fraud. There’s also the constant challenge of maintaining transaction security and privacy. The second war front is the dangers that employees face. They constantly face the risk of phishing attacks that could breach your company’s banking defenses. Their vigilance and awareness are crucial in this fight. Financial fraud is not just another threat. It’s a growing epidemic that is affecting previously untouched business community sectors. Last year alone, businesses lost nearly 3…
Cyber threats have become increasingly sophisticated, especially those targeting businesses. Customers’ financial data, including banking and credit card details, has become a prime target. To improve customer experience (CX), companies must develop a strong position on cybersecurity. Simple and verified cybersecurity strategies can secure your company’s financial data for the long-term. Cybersecurity Vulnerabilities for Businesses As new technologies emerge, organizations must change to offer more incentives to entice customers. Many organizations aim to deliver multi-channel experiences to attract client. Although artificial intelligence (AI) and the Internet of Things (IoT) make shopping and interacting more convenient, they introduce new vulnerabilities. …
